The Internet is a big place. It has no borders and pirated content may be available on any of the over 1 billion websites. What resources do you need to target to protect content efficiently?

There are several factors copyright owners have used to define appropriate areas for global anti piracy coverage. Websites have been divided by website hosting, language of the content and traffic coming from each country.

Hosting provider location

Hosting provider location is necessary for identifying the legal jurisdiction of a website's information intermediary. However, it is least relevant for the purposes of anti piracy coverage. Lots of the websites are using hosting masking (e. g. Cloudflare) in order to protect themselves from The Digital Millennium Copyright Act (DMCA) claims and blockings from the hosting provider. Also, some infringing websites are using hosting providers based in DMCA free zones and countries non-compliant with copyright law. At the same time, website management and its audience may be located in entirely different world territories. The hosting provider may be changed at a moments’ notice as well.

Language

Language of the content may serve as a useful indication of countries and regions where the content is being consumed. Vendors endeavor to provide services in the most popular Western world languages, such as English, Spanish, and French. This is a good initial strategy to identify pirated content on large international sites. However, сontent may be illegally distributed in any of the world languages. Limiting your global coverage to detection and enforcement conducted for a few specific languages only is a partial solution. To protect copyright efficiently, you have to define the language-specific regions that have to be covered, by priority.

Website traffic

Traffic from each country is the key factor in identifying global outreach of a website. This is true both for sites with international traffic, as well as large sites with mostly national traffic. Vendors tend to concentrate on global websites which draw large international traffic, such as YouTube (36 bln), Dailymotion (208 mln), Vimeo (116 mln), Rapidgator (37 mln), etc. While often leaving behind large region-specific sites, which may rank higher by total monthly visits attracted.

Effective GLOBAL Anti Piracy Coverage Can Be Achieved by:

In-depth scanning of international resources

• Coverage of content not only in the few most popular languages but of ALL illegal videos in ANY spoken language
• To provide such coverage, we employ in-house digital fingerprinting technology. We correctly identify videos by video sequence, regardless of the language of the media file.

Thorough scanning of the largest region-specific resources

• These resources can be very significant for each national market
• We pay very close attention to covering websites that have a tangible impact on content consumption in different world regions