Modern approach to broadcast protection
Premium sports are an essential part of the broadcast industry. Thousands of millions of viewers are attracted to the thrilling sensation of watching their favorite sports live. Unfortunately, for the same reason, live sports have become the main victim of streaming piracy. With total annual revenue over $70 billion, professional sports leagues lose up to $50 billion more to piracy. Suffering from such enormous losses, sport broadcasting companies are compelled to protect their streams and this protection has to evolve as new ways of content theft emerge.
As TV and movie industry moves towards online distribution, so does piracy: modern approach is to capture video output and distribute it further on the Internet. That is why security measures like DRM and CA are no longer efficient.
This situation requires a new response, which is constant monitoring of the Internet, detection of infringing content using state-of-the-art watermarking technologies and immediate reaction.
WebKontrol’s Live Stream Interruption solution offers a full cycle of service able to trace sources of illicit re-streaming and eliminate it in real-time without undermining existing content delivery processes. The core element of this solution is watermarking technology.